The Channel decisions of a company are fundamental when bringing in new products to the market, defining penetration in new regions and redefining their channels for existing product lines. This is especially true when operating under a diversity of cultural and legal backgrounds. MAGNUS LANDMANN has covered a large number of channel projects in Latin America.

Our Channel consultants can enhance substantially profit growth by soaring sales goal assisting with a well defined channel planning.

Our associated company Frank Lynn, from Chicago, USA, has over three decades of experience and became a world leader in helping clients with Channel Marketing Decisions.

We begin by working with our clients to uncover their key end user segments, buying process and sales preferences. We then explore appropriate options and identify each individual process, support capabilities, existing supplier base and willingness to consider new partners. Once all of these variables are determined, our consultants recommend an appropriate mix and work with each client to design a framework that delivers the right growth results.